New Tassimo coffee

Tassimo is the new micro coffee ‘in town’

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In any market on earth the urge to be better than your concurrent is always improving the product. You can always do better no matter what you produce or service. The single-cup brewer with capsules has been growing enormously over the last 20 years. It all began with Nespresso, then came Senseo, Illy’s E.S.E Espresso pods and the Keurig system, to name a few.

These systems make a lot of sense in today’s world of ‘time is money’ and always ‘must dash’ one way or another. The half automatic system that gives a tasty cup of coffee is logical, specifically since the world’s adult population drinks a lot of coffee. Coffee is the world’s second commodity, with oil as a winner and when you look at some statistics you know why: every day over 1.5 billion cups of coffee are savoured world wide, in the USA half of the population does it daily, up to 3.5 cups a day typically. Over 19 million coffee makers are sold in the USA alone, thus making the machines the largest segment in the kitchen appliances’ small segment.

Now here is a new system in the industry that is featured with a microprocessor. It makes smart choices for you and the science of making coffee suddenly gets a smart challenge – by simply using a barcode scanner. Those are the two keys of the Tassimo brewing machine: the microprocessor and the barcode. That barcode can be found on the Tassimo discs (the so-called T-DISCS). Kraft Foods designed and developed this smart technology. The machine reads the barcode and sets the water quantity, temperature and time to brew your perfect cup of coffee or tea. The brewing takes place ín the T-Disc with a fresh gush of water for the optimal experience. This method practically saves you from cleaning or deposits from earlier drinks. Most drinks are made within 60 seconds.

Making cappuccino with Tassimo coffee machine

Originals take a long time

Inventions take a long way before coming to the market. In 1970 the Research and Develop department of Nestlé invented the Nespresso machine, which makes a cup per cup of quality coffee using capsules with ground coffee through which hot water is pressured. In 1976 the company filed the first patent application after 6 more years of R&D. After 12 more years of R&D the Nespresso finally was presented to the public in 1988. Since then the Nespresso system grows around 25% annually and nowadays millions of people use the machine and are a member of the Nespresso Club. Such a success doesn’t stay unnoticed and there are competitors luring everywhere. Now it seems there is a new better way to serve coffee lovers all over the world. The One Cup Coffee Lovers Blog does a review on the Tassimo system here.

Some facts about coffee

In the USA 83% of the adults drink coffee and adults over 60 years tend to like gourmet coffee more than last year: from 19% up to 24% according to the National Coffee Association’s Coffee 2016 Drinking Trends Study.

The daily consumption remained steady at 63%, the percentage of adults who drink coffee at least once per week went up slightly to 75.

About 32% of the  adults drink gourmet coffee daily, a rise of 9 points compared to 2010

Awareness of the existence of single-cup brewers reached 82%, up by 11 points from last year,

Ownership of a single-cup brewer has grown to 12% from 10% last year.

Prohibited substance

Over the centuries coffee has met with heavy resistance in various cultures. Coffee was blamed for a lot of awful things like provoking riots, inflammatory speeches and satan worshipping.

The Mufti of Constantinople prohibited drinking coffee in the 16th century, In Cairo and Mecca coffee was forbidden as well. In Turkey, where coffee was blacklisted too, legend has it folks that were caught drinking for the second time were thrown into the river Bosporus in a leather bag.

Hello cappuccino

The “cappuccino” was created in the 17th century, according to PBS. Priest Marco d’Aviano organised Christian armies to throw the Ottoman Turks out of Vienna in 1683. After the Turks left Italy, they left behind their heavily bitter coffee. The Viennese people added milk to the drink and named the new blend Capuchin, after the religious order of their priest.

Coffee & world commerce

Coffee has played a large role in world trade, one of the ways was the foundation of Lloyds of London, the world maritime insurance company. Edward Lloyd opened a coffee shop in 1688 with captains of ships, merchants and shipowners as his clientele. Thus he earned himself a name for trustworthy shipping news which ensured Lloyds to be famous for marine insurances.

Legend has it…

According to legend this is how coffee was born: an herdsmen in the south of the Arabian Peninsula named Kaldi saw his herd of goats happily dancing around a shrub with dark green leafs and red cherries. He discovered the red cherries were the cause of the goats’ happiness and after he tried the cherry himself he recognized the power of this bean. Monks in a local monastery then used the stimulating effect of the red beans during their strenuous hours of prayer and sent the beans to other monasteries all over the world. Coffee was here to stay.

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